Optimum unveiled today their latest ad campaign directed by Taika Waititi in May.

Developed out of the quirky folks at Mother NY, the latest ad features Optimum’s newest effort in characterizing their telephone number. Out the door goes Micheal Bolton, and in strolls the newest craze to hit the airwaves, “MID-WULS”. It’s supposed to describe the incredible feeling you get when you finally get Optimum. The spot has already been picked up on Creativity.

source: Hungry Man