J&T join forces with FOD

Very promising news from Utah…

Sundance: Funny or Die Boards Midnight Comedy ‘What We Do in the Shadows’

By Jeff Sneider on January 17, 2014

Film makes its world premiere on Sunday, Jan. 19 at midnight in Park City

On the eve of its world premiere in Sundance, Funny Or Die is partnering with Unison Films and Defender Films on the broad comedy “What We Do in the Shadows.”

Frequent collaborators Taika Waititi and Jemaine Clement shared writing, directing and acting duties in “Shadows,” which is full of one-liners showcasing that whether you’re immortal or human, life is better with friends.

Waititi, Chelsea Winstanley and Emanuel Michael produced the film, which makes its world premiere on Sunday, Jan. 19 at midnight at the Egyptian Theatre in Park City. CAA brokered the deal and is repping the film’s domestic distribution rights.

In partnering with the film, FOD will leverage its social media and marketing reach leading up to the films’ release, once it sells to a distributor. FOD most recently worked with Clement this summer when Flight of the Conchords headlined FOD’s “Oddball Comedy and Curiosity Tour.” (…)

“At the last minute, we were given the opportunity to be involved in Taika and Jemaine’s hilarious movie, and we jumped at it. We are excited to help market ‘Shadows,’ not only to their already impressive fan base, but also to the tens of millions of Funny Or Die viewers whom we know will love it as much as we do,” Funny or Die’s CEO Dick Glover said of the partnership.

source: The Wrap

The Hollywood Reporter gives more details of this partnership,

Funny or Die is coming on board the film in a similar fashion as Martin Scorsese or Quentin Tarantino would join a completed film to “present” or exec produce, lending a name and a stamp of approval.

In this case, Funny or Die will use its social media reach to help market and promote the movie. For example, its name and logo will be will be used in association with all marketing materials. Other details will be determined upon a domestic distribution deal.

Funny or Die also now has an ownership stake in the film, which was produced by Unison Films and Defender Films.

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