There will be 6 adverts to encourage the British to Keep Team GB Pumped. Taika directed the second one
Simply The Best
You’ve sung to Chris Tomlinson and now you’re singing to Rebecca Adlington and underwater no less! We’re excited to reveal the second track in our quest to Keep Team GB Pumped, the classic song ‘Simply the Best’.
Watch as Olympic swimmer Rebecca Adlington is training as usual when suddenly an underwater band appears to help her through.
You can watch the full story of the track, and add your voice to our next track on our website, www.keepourteampumped.com.
So come on Britain – Keep Singing, Keep Team GB Pumped!
Behind the Scenes
Agency: Hypernaked London
Creative director: Oliver Green
Creative: Joseph Keirs and Sef Tedder
Production Company: Hungry Man London
Director: Taika Waititi
Executive producer: Linda Paalanne
Producer: Andy Bell and Matt Keen
WORLD OF TAIKA 