Clemenger BBDO, Melbourne teams with Flight of the Conchords director Taika Waititi to produce series of new #HelloBeer spots for Carlton Dry
Thursday 12, December 2013
Clemenger BBDO, Melbourne has teamed up with one of the directors of Flight of the Conchords, Taika Waititi to produce a series of new ads for Carlton Dry that launch today to show audiences what it means to say #HelloBeer.
Brought to life by four inventive house mates, the Carlton Dry #HelloBeer spots aim to be a celebration of everything the brand represents – kicking back with mates and having a good time.
Says CUB general manager Carlton Dry, Andrew Meldrum: “The Carlton Dry brand is about fun, and the ‘Hello Beer’ construct is about welcoming the possibilities that exist when mates get together and get a bit inventive. (…)
“We think the spots have a fresh, fun feel and we hope our drinkers will relate to some of the scenarios. Perhaps upside down dancing will become mainstream? If so, our apologies.”
Waititi (…) worked with the team at Clemenger BBDO Melbourne to produce the series of eight ads that are seen in 15 and 30-second formats.
Says Ant Keogh, ECD of Clemenger BBDO Melbourne: “With these ads, the idea was to entertain first, but in a way that ensured you remembered the brand.”
The ads will be released this summer through television, digital, YouTube pre-roll, STV and will be shown in cinemas at screenings for the movie Anchorman 2.
The ads are a precursor to what is set to be a big summer for Carlton Dry who will be back at major music festivals across Australia including Big Day Out, The Falls Festival and Southbound.
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Senior Creative: Nic Buckingham
Senior Creative: Russell Fox
Executive Producer: Sonia von Bibra
Managing Partner: Paul McMillan
Account Director: Nick Darrigan
Account Executive: Chris Baker
Planning Director: Michael Derepas
Planner: Matt Pearce
Production Company: Curious Films
Director: Taika Waititi
Executive Producer: Matt Noonan
DOP: DJ Stipsen
Post Production: The Refinery
Editor: Tom Eagles @ Curious
Audio: Flagstaff Studios
Media agency: Mediacom Melbourne
General Manager of Marketing: Andrew Meldrum
Marketing Manager: Michael McKeown
Brand Manager: Robin Elder
source: Campaign Brief